The Mustard Tree Perspective

Tune in to the latest at Mustard Tree Communications, as well as our take on public relations in Malaysia, media developments, industry updates and more.

Comments and feedback always welcome!


Malaysia’s Tipping Point in Energy

How is Malaysia’s energy sector faring? Greenpeace, the NGO that concerns themselves with environmental problems and their causes around the world, has just released a Scorecard for the Southeast Asian Power Sector. Its scope is wide and covers energy sectors in many of the region’s countries. Malaysia was given a D+ for its score. The International EnergyContinue reading “Malaysia’s Tipping Point in Energy”

Meetings and Work, Post-pandemic

Meetings can be trivial and yes, could sometimes have ‘been an email instead’. We’d use to see it in the office, as glazed-over eyes, absent nodding, and phones out on the table. Why do in-person meetings matter at all? Is it different from listening to someone speak through a camera versus having them there, living,Continue reading “Meetings and Work, Post-pandemic”

Writing B2B, not B2-In-Your-Face

The amount of forcefulness in the tone of marketing content is really important. Readers are intelligent enough to come to their own conclusions without being shoved to the checkout counter, and a gentler approach would work better. Mark Twain puts it this way:  “A successful book is not made of what is in it, butContinue reading “Writing B2B, not B2-In-Your-Face”

The Myth of Morality and Emotional Intelligence in Modern Management

Management is like oxygen: pervasive, invisible and intangible, but essential for healthy functioning. It can also be toxic and corrosive! In the inhospitable, rarified heights of the working world, breathable oxygen can be hard to find. This is why it’s often said that employees don’t quit companies; they quit their bosses. The truism is supportedContinue reading “The Myth of Morality and Emotional Intelligence in Modern Management”

Beyond Vanity Metrics: Sourcing Influencers For Relevance

Influencer marketing, while often used, can still fall short of expectations and the pain that comes with it gives everyone involved the not-so-useful superpower of 20/20 hindsight.  Things begin simply enough, with a client’s directive of “find us someone to represent our brand and its image while driving sales.” A campaign then ensues, with likesContinue reading “Beyond Vanity Metrics: Sourcing Influencers For Relevance”


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