Context / challenge – Manufacturer and provider of data storage Western Digital’s (WD) Malaysian factory located in Batu Kawan, Penang, had just been presented an award for IR4.0 practices by the World Economic Forum (WEF). Being Malaysia’s only recipient and one of 90 globally, WD sought wide publicity of their achievement.
An event featuring Western Digital, World Economic Forum, government investment development agency and a state government
Due to the pandemic and rising numbers, a virtual press conference was carried out with guests including the CEO of a key government body and a prominent leader from WEF.
Example of PR Solutions:
An event featuring Western Digital, World Economic Forum, government investment development agency and a state government
For this we have curated the event content, developed the press release, crafted the speeches and media invites and ensured that it was an event well attended, ensuring heavy positive publicity / coverage.
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The content encompassed areas of artificial intelligence, robotics, automation, advanced analytics and the Internet of Things. Western Digital was strategically positioned as a brand which paved the way for cognitive manufacturing taking shape in the near future.