Mustard Tree Communications
From Seed
to Garden
We help brands tell their story,
the way it should be
The driving force behind what we do is the idea that good work must not just be done – it must be seen to be done.
This is true for businesses at every scale, from start-ups and enterprises all the way to multinationals. Whether you’re an international name venturing into the Malaysian market, or a homegrown concern looking for the limelight, we’re here to spread the word.
Our Services
PR Strategy
Based on the brand’s goals and business plan, we strategically design a cohesive PR plan over a period of time. The PR plan aims to get publicity on the desired media or other outlets, to reach both short-term and long-term PR goals. Campaigns are also curated for specific themes and outcomes.
Press event management
With press events, an insightful, engaging experience for attending media can spell landslide coverage. Take us on to manage your outcomes of this delicate balancing act, be it a virtual or a physical event. With a strong acumen for what’s newsworthy to media, we are able to bring the right audience to hear your story.
Influencer engagement
More brands are turning to targeted reach of influencers. Here, we develop and execute impactful social media KOL campaigns. We manage the complete life cycle of identifying, mapping, segmenting, planning, engaging, and interacting with KOLs to curate the desired impact.
Content writing
We deep delve creatively and work closely with clients to develop content that best captures the audience’s attention. Key messaging is weaved into materials such as byline, press releases, invites, speeches, emcee scripts, commentaries and others.
Speaking opportunities
Securing speaking opportunities for key executives at public forums – conferences, trade shows, seminars and other events – can help to build the brand through spokesperson profiling. Having access to various events and brands, we are able to connect a brand’s spokesperson to the right platform where his voice matters.
Industry engagement
Engaging with trade associations, also known as industry trade groups founded and funded by specific industries gives the brand a dive into a specific target audience. We are able to help your brand leverage on defined and distinct exposure across various industries.
Spokesperson training
More than words, a face to a name helps audiences relate intimately to a brand. Media training and dry runs are carried out to ensure the spokesperson puts his best foot forward, representing the brand strategically and tactically.
Advertorial placements
Here, the client has full control over the message. Typically paid to major daily newspapers to feature a story over a set period of time. Working closely with the media, we help curate the desired outcome, aesthetically and rhetorically.
Brand collaborations
Having carried out various brand collaborations for our clients, our goal is to connect clients to brands that can help access a wider audience and a targeted reach. A mutually rewarding arrangement is key, with brand awareness and conversions as a result of a successful collaboration.
Come see samples of our work!
Our Body of Work
A look at recent events
Planning. Strategy. Creative Execution. We bring it all together for one goal, to help brands tell their story in a unique way and make an unforgettable impression.
Its a promise we back with experience, at MTC, we have the means to provide effective press events and conferences that attract respected news organizations and industry insiders.
Here are some stories that’ll help with understanding the way we work!
- Story 1: An inside look at the Jabra Elite 5 launch we had last September!
- Story 2: A sneak peak at our recent trip to InfoComm Bangkok 2022 and also R&R included!
- Story 3: A quick look at our Beauty & Co Sell With Love event, showcasing a series of photos from the sharing session & a private tour of Beauty & Co.
Whether it’s yourself, your company or your brand – we’ve all got a story to tell.
Drop us a line to find out how we can best help tell your story, the way it should be.