Orangeleaf Consulting / Mendix
Low code tech. A woman entrepreneur. An inspirational journey.
When we first met Ellice, she told us her story, of being abandoned at birth, of adoption and of finally striving to set up her low-code consulting company, Orangeleaf Consulting. At the time, low-code had started to gain momentum in Europe, America and China, but not so in other parts of the world, including Asia.
More recently, she had to balance both her firm and a battle against cancer. This all struck a chord with us.
We then tried to see how both low code, entrepreneurship as well as her childhood and cancer journey could be used to pitch stories for both tech and lifestyle media.
We’re happy to note that we managed to clinch top tier media in the form of BFM Radio, City Plus FM, The Star as well as Sin Chew Daily.
More than simply achieving widespread coverage, it also served to inspire and create interest in her task of finding top talent to join low code specialist OrangeLeaf Consulting.
Above left: interview on BFM 89.9
Above right: coverage on City Plus FM
Interviews with leading Dailies
Above left: coverage on The Star
Above right: coverage on Sin Chew Daily