Our journey with PropertyGuru began back in early 2011, when it was a newcomer to Malaysia. A decade on with this iconic brand has seen us cross paths with their leadership team across Malaysia and Singapore.
PropertyGuru is known for its stellar opinion and quality data, ranging from the Property Market Index (PMI) right to the Property Consumer Sentiment Study.
While data played a key role in creating sound and newsworthy content for media interviews, press releases, major announcements and events, a good comprehension of both property insights and the Malaysian media landscape played a role in ensuring that PR activities were kept optimized throughout the years.
As leaders in the property space, PropertyGuru was also spearheading efforts to merge both technology and property (proptech), necessarily accelerated by the pandemic. What used to be a country-specific property expo now could not be executed due to travel restrictions and SOPs.
Sample coverage on Vulcan Post
With that, PropertyGuru launched the first ever Asia Virtual Expo that combined various countries’ expos on one platform.
From the safety of their homes, potential property hunters could scroll through each country’s event hall and visit the show galleries via a virtual tour. Live conversations with sales representatives could also be had through chat boxes.
We were tasked to pre-launch this to the Malaysian media, ahead of the “live” expo, and received interest from key property, tech and business media.
Key Opinion Statements
The property market oscillates between downtrends and recovery in a constant cycle. With quality data from PropertyGuru’s Consumer Sentiment Study as well as the Property Market Index (PMI), our team crafted out key opinion statements that would reflect the “onground” sentiment of the property market on a quarterly basis.
Some of these opinions would be crafted as key reaction statements to relevant Government initiatives.
Amongst our highly circulated/ favorites from the media included:
1) Further Hits to Sentiment, Market to Bounce Back (2 April)
2) Thumbs Up for Recovery Package
3) MCSS H2 2020 (Perspectives on govt measures) (11 Aug)
Above: comment on TV3